mindul branding.
Neurosoul is an independent therapy clinic specializing in therapy that takes a holistic approach to better understanding their clients. They combine cognitive science and mindfulness to fully understand their clients. They were looking for a new brand that made therapy look approachable and inviting.
Art Director
Brand Identity
5fold
agency
Category
ROLE
IDENTITY BREAKDOWN
Bright, organic shapes paired with a bold sans serif font create an inviting brand that doesn’t take itself too serious. One of the main goals of the rebrand was to attract people who may be intimidated by getting therapy so creating a lighthearted visual experience was paramount. Bright colours allow for playful collateral and cater to all genders.
