High end meets the great outdoors.
Midland Bay Landing is a community & shopping development that required a sophisticated identity and accompanying website. Targeted towards middle age to older adults located in northern Ontario in the Muskoka Area the identity needed to be contemporary, high end, and reference the surrounding waterfront and nature. In the end a modern identity with nautical tones was created.
ROLE
Category
agency
5fold
Brand Identity
Art Director
IDENTITY BREAKDOWN
Through the use of clean lines, geometric shapes, and sophisticated typography, this logo embodies not only Midland Bay, but also the target demographic it is meant to reach. The three lines in the icon create a sense of upward motion while also creating a picture of Midland Bay by depicting the land, waves, and treeline. Additionally these elements create an MBL monogram. Overall the mark is elegant, contemporary, memorable and gives the viewer a feeling of luxury.
The primary typeface Arpona was selected for its modern and nautical feeling that plays well with the waterfront and the navy and gold colour palette.
