Accounting made (relatively) fun.
Fiscal is an accounting agency based in Northern Ontario. Being a small agency, they wanted to deviate from the traditional corporate branding of larger accounting firms and deliver a more personal service. As such, the identity needed to feel approachable and competent. Accounting and finances can be intimidating, the ultimate goal was to make it more approachable.
Art Director
Brand Identity
5fold
agency
Category
ROLE
IDENTITY BREAKDOWN
A high contrast serif typeface was chosen for the primary logotype that evokes a sense of trust and professionalism within the viewer. Paired with a bright colour palette, the overall brand comes off as smart yet inviting - reflecting the people behind the logo.
WEBSITE Design
Targeted to potential new clients, the website was kept minimal keeping body copy to a minimum. As many people can be intimidated by finances, it was key to make the website as inviting as possible. The main goal of the site was to get people informed on what Fiscal does and get them to reach out to them is as little words as possible.
